Google Search – Marketing Minute

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In this week’s Marketing Minute, Armand Emmott discusses Google Search – and how it can be implemented for business.   Transcription: “Hi. I’m Armand with ADsmith’s digital team. Today’s Marketing Minute is about advertising using Google Search.  So what is Google Search Advertising? Every second, over 40,000 search queries are conducted on Google. When a search is conducted, a list of results …

Self-Sabotage – Marketing Minute

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In this week’s Marketing Minute, Allee Mixon discusses some common ways in which companies self-sabotage – and what you can do to help your team succeed.   Transcription: “Hi, I’m Allee from ADsmith’s Account Service team. In today’s Marketing Minute, let’s discuss company self-sabotage. Although you always have the best of intentions when it comes to your business, it’s easy to …

Educating Customers

Educating Customers – Marketing Minute

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In this week’s Marketing Minute, Brittany, a Marketing Specialist at ADsmith, shares insight on Educating Customers Remember, customers are not experts in your industry, so keep it simple, memorable, and friendly. Transcription: “Hi, I’m Brittany, a Marketing Specialist at ADsmith. In today’s Marketing Minute, we’re discussing how to educate your potential customers without running them off. Regardless of your industry, …

Online Review Capture Strategies – Marketing Minute

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In this week’s Marketing Minute, we’re continuing our discussion of online reviews with Tim; specifically, online review capture strategies. Some strategies to capture online reviews include” teaching your staff to ask for reviews, adding review links to follow-up emails, and creating handouts that encourage reviews. Transcription: “In today’s Marketing Minute, let’s continue our discussion on reviews for business. I’m Tim, from …

Importance of Online Reviews – Marketing Minute

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This week, Tim, from ADsmith’s Digital Department, conveys the importance of online reviews. In order to get customers to leave a review, there are two important steps to consider. First—delight customers. Second—build a strategy. Transcription: “Consumers are using online reviews to make purchasing decisions – from which new restaurant to try to where to take a car for an oil change. …

Professional Photography – Marketing Minute

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In today’s marketing minute, Trevor discusses the benefits of professional photography. Transcript: “Hi, I’m Trevor, from the ADsmith creative team. Today, we’re discussing professional photography. We’ve all heard that “A picture is worth a thousand words.” Right now, when “content is key”, the voice of a picture is heard very loudly. It sets the tone for your website, social media, …

Creative Collaboration – Marketing Minute

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In this week’s Marketing Minute, Jessica discusses creative collaboration. Transcription: “Hi! I’m Jessica with ADsmith’s design team. Today, let’s talk about creative collaboration. We’ve all heard the old adage, “Two heads are better than one,” and that rings especially true in the marketing world.  As a designer, I know that my work doesn’t exist in a vacuum – I thrive …

Instagram Video – Marketing Minute

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Today Joe, from ADsmith’s video team, discusses Instagram video. Transcription: “Hi, I’m Joe with ADsmith’s Video department, and today we are talking about Instagram video. Instagram can be a tough platform to tackle. With its constant evolution and unique intricacies. It can seem like an untamable beast, but, here are a few guidelines. Many businesses taking on Instagram for the …

2017 Marketing Trends and Stats

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You have questions. We have answers.  2017 is quickly approaching and we’re here to fill you in on some marketing trends to watch out for in the upcoming year and how ADsmith is taking advantage of what’s new and popular.   Your Marketing Questions Where and how should you market? How much should you budget? Should you be online? Do …

Steadicam BTS – 2017 Marketing Trends Video

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What’s it like behind the scenes of a video shoot? Here’s a BTS look at our Steadicam shot, the final scene in our 2017 marketing trends video! Check out the full marketing trends video soon! This Steadicam shot came about during an internal meeting where it was asked, “How do we communicate the advantages of a multi-departmental marketing firm, as …