Content Marketing: Engaging vs Selling – Marketing Minute

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This week Joe discusses content marketing and the difference between engaging and selling to your target audience. Transcription: “Hey, I’m Joe with ADsmith. I want to talk about a nuance of content marketing: the difference between engaging and selling to your target audience. There is a time and place to tell your potential customers about all the products or services you offer. That …

False-Consensus Effect – Marketing Minute

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We’re starting a mini-series on mistakes you can make when doing your own marketing. This week Charity discusses the False-Consensus Effect and how it can negatively affect your marketing. Transcription: “Hi, I’m Charity, and I’m in digital service at ADsmith. Let’s talk about one of the most common mistakes clients can make when trying to do marketing on their own. Have …

Not for Profits – Marketing Minute

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Getting involved with not for profits in your local community offers many benefits. In our latest “Marketing Minute”, Holly shares several reasons why your business should get involved with the local community and some tips to help you get started! Transcription: “Everyone has something they’re passionate about.  I’m Holly Atkinson, and in today’s Marketing Minute, I’m going to cover some …

5 Reasons to Have a Blog – Marketing Minute

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Blogs can help your business. Amy shares 5 reasons your business should blog and some tips to help you get started. Transcription: “My name is Amy and in today’s Marketing Minute I’m going to talk about why your company should have a blog and how you can use your blog as a powerful marketing tool. Why should your company or …

Facebook Preferred Audience Targeting – Marketing Minute

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Week two of “Marketing Minute,” brings more digital marketing news. Michelle gives us some insight into Facebook’s newest feature; Preferred Audience Targeting. Transcription: “Hi! I’m Michelle Mira and I’m a Digital Media Specialist here at ADsmith and I’m here to fill you in on one of Facebook’s most recent updates: Preferred Audience Targeting. It used to be that you would target …

Outside the Box SEO for Jewelry Stores – Be Robbed?

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There is an old adage that says, “There is no such thing as bad press.” While we could argue the validity of that statement for most businesses, it may hold true in the eyes of Google’s search algorithms. We at ADsmith were horrified to hear that three men carrying hammers recently robbed our client Maxon’s Diamond Merchants. Thankfully no one …

Google Review Update – Marketing Minute

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This is the first video in our new weekly series – “Marketing Minute!” This week Tim from our digital department talks about some changes in Google Search around online reviews. Transcription: “Hello, I’m Tim Roark with ADsmith’s digital department, and I have some digital news for you. Online reviews are important to your local business. Everyone knows that. But they might …

Viewing video vertically is on the rise due to increased media consumption of mobile devices.

Vertical Video

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When I was a student in college, studying television production-and particularly the history and development of video technology-I was struck by how complicated and non-intuitive it was. I was both baffled and impressed in how light is converted into electrons on a glass surface, then translated into something a screen could understand in order to be re-projected. Even in the …

Nonprofit Summer Events

Jessica Community

All of us at ADsmith are extremely proud of our Springfield community and are passionate about the organizations which surround it. We have had the honor of working with these wonderful nonprofit organizations/charities as well as volunteering and serving on boards. With summer quickly approaching, many nonprofits will soon be hosting plenty of outdoor events. Find out how you can …

The Importance of Ongoing SEO

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We know you’re tired of hearing this, but it bears repeating. We’re talking the clichéd “recite it in your sleep” kind of repeating. The “stuck-in-your-head-90s boy band earworm” sort of repeating. Yes, what we’re going to talk about is that important. Are you ready? Here it goes. In today’s world, maintaining a strong digital presence is imperative to the modern …