Vertical Video – Marketing Minute

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In today’s Marketing Minute, Chris provides tips for making the most effective use of vertical video in your business. Transcription: “Hi, I’m Chris, from ADsmith’s video department. In today’s Marketing Minute, let’s talk about vertical video.  When phones became handy video cameras, we started seeing unusually tall videos – because of the way phones are held. Vertical videos are usually …

Brand Consistency – Marketing Minute

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In today’s Marketing Minute, Abby discusses the importance of keeping your brand-image consistent – across all messaging. Transcription: “Hi, I’m Abby with ADsmith. I’d like to ask you some important questions. What do people think when they hear your company’s name? Do they have a positive impression, no impression, are they familiar with your services? What is your overall image? If you hesitated …

Professional Photography – Marketing Minute

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In today’s marketing minute, Trevor discusses the benefits of professional photography. Transcript: “Hi, I’m Trevor, from the ADsmith creative team. Today, we’re discussing professional photography. We’ve all heard that “A picture is worth a thousand words.” Right now, when “content is key”, the voice of a picture is heard very loudly. It sets the tone for your website, social media, …

Creative Collaboration – Marketing Minute

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In this week’s Marketing Minute, Jessica discusses creative collaboration. Transcription: “Hi! I’m Jessica with ADsmith’s design team. Today, let’s talk about creative collaboration. We’ve all heard the old adage, “Two heads are better than one,” and that rings especially true in the marketing world.  As a designer, I know that my work doesn’t exist in a vacuum – I thrive …

Instagram Video – Marketing Minute

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Today Joe, from ADsmith’s video team, discusses Instagram video. Transcription: “Hi, I’m Joe with ADsmith’s Video department, and today we are talking about Instagram video. Instagram can be a tough platform to tackle. With its constant evolution and unique intricacies. It can seem like an untamable beast, but, here are a few guidelines. Many businesses taking on Instagram for the …

Marketing Bridge – Marketing Minute

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Today our owner, Angela, discusses the importance of the marketing bridge. Transcription: “I’m Angela at ADsmith. In today’s Marketing Minute, we’re discussing the marketing bridge concept. The marketing bridge is a metaphorical link enabling your company’s overall mission to become the customer’s actual experience. The bridge to your success may be impacted by location, brand consistency, advertising budget, quality, and more. …

Facebook’s “Hidden” Invite Button – Marketing Minute

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This week Michelle tells us about Facebook’s new “hidden” invite button. Transcription: “Hi! I’m Michelle, from ADsmith’s digital team, and today I’m here to tell you about Facebook’s new “hidden” invite button. Odds are, if you’re a business owner, you have a business Facebook page. You already know likes don’t come easily and can take a while to accumulate. With Facebook’s …

2017 Marketing Trends and Stats

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You have questions. We have answers.  2017 is quickly approaching and we’re here to fill you in on some marketing trends to watch out for in the upcoming year and how ADsmith is taking advantage of what’s new and popular.   Your Marketing Questions Where and how should you market? How much should you budget? Should you be online? Do …

Steadicam BTS – 2017 Marketing Trends Video

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What’s it like behind the scenes of a video shoot? Here’s a BTS look at our Steadicam shot, the final scene in our 2017 marketing trends video! Check out the full marketing trends video soon! This Steadicam shot came about during an internal meeting where it was asked, “How do we communicate the advantages of a multi-departmental marketing firm, as …

ADsmith’s New Website

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Sometimes it’s hard to practice what you preach. At ADsmith, we talk to our clients about refreshing or redoing their website every three to five years in order to stay up-to-date with design and development best practices. When our site hit three years old, we did some reconsideration on what we needed from our website. Goals The first thing we …