Snapchat Geofilters – Info, Usage, & Results

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What exactly is Snapchat? Directly from Snapchat’s website, founders Bobby Murphy and Evan Spiegel described the creation of Snapchat as a way to escape insecurities in life by posting temporary photos that could only last as long as 10-seconds. Snapchat, compared to other social media networks, can be described as the most personalized and creative social platform, as users are …

Google Search – Marketing Minute

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In this week’s Marketing Minute, Armand Emmott discusses Google Search – and how it can be implemented for business.   Transcription: “Hi. I’m Armand with ADsmith’s digital team. Today’s Marketing Minute is about advertising using Google Search.  So what is Google Search Advertising? Every second, over 40,000 search queries are conducted on Google. When a search is conducted, a list of results …

Self-Sabotage – Marketing Minute

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In this week’s Marketing Minute, Allee Mixon discusses some common ways in which companies self-sabotage – and what you can do to help your team succeed.   Transcription: “Hi, I’m Allee from ADsmith’s Account Service team. In today’s Marketing Minute, let’s discuss company self-sabotage. Although you always have the best of intentions when it comes to your business, it’s easy to …

Educating Customers

Educating Customers – Marketing Minute

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In this week’s Marketing Minute, Brittany, a Marketing Specialist at ADsmith, shares insight on Educating Customers Remember, customers are not experts in your industry, so keep it simple, memorable, and friendly. Transcription: “Hi, I’m Brittany, a Marketing Specialist at ADsmith. In today’s Marketing Minute, we’re discussing how to educate your potential customers without running them off. Regardless of your industry, …

Social Media Diversificiation – Marketing Minute

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In this week’s Marketing Minute, Dalton dives into the topic of Social Media Diversification. If you’re not diversifying your content, you may notice a lack of engagement and you may not be creating the best image for your brand. Transcription: “Hi, I’m Dalton from ADsmith’s Digital Services Team. In today’s Marketing Minute, let’s discuss social media diversification. If you’re not diversifying …

Online Review Capture Strategies – Marketing Minute

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In this week’s Marketing Minute, we’re continuing our discussion of online reviews with Tim; specifically, online review capture strategies. Some strategies to capture online reviews include” teaching your staff to ask for reviews, adding review links to follow-up emails, and creating handouts that encourage reviews. Transcription: “In today’s Marketing Minute, let’s continue our discussion on reviews for business. I’m Tim, from …

Importance of Online Reviews – Marketing Minute

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This week, Tim, from ADsmith’s Digital Department, conveys the importance of online reviews. In order to get customers to leave a review, there are two important steps to consider. First—delight customers. Second—build a strategy. Transcription: “Consumers are using online reviews to make purchasing decisions – from which new restaurant to try to where to take a car for an oil change. …

Responsive Google Display Ads

Responsive Google Display Ads – Marketing Minute

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In the latest Marketing Minute, Michelle explains the benefits of Responsive Google Display Ads. Available in different sizes, Responsive Ads can help you reach thousands of potential customers on over 2 million websites. Transcription: “Hi, I’m Michelle from ADsmith’s digital department. In today’s Marketing Minute, I’m going to share with you the newest ad available in Google AdWords—Responsive ads! Google makes …

Localized Research

Localized Research – Marketing Minute

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Localized research is often under-utilized. Emily helps us understand its importance, in this week’s Marketing Minute. Research keeps customers happy by creating two-way communication. You’ll learn what they want—and your goal from there is to provide it. Transcription: “Hi! I’m Emily with ADsmith’s research team. In today’s Marketing Minute, let’s talk about localized research. Although you call the shots in your business …

Creative Collaboration Part 2 – Marketing Minute

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Jessica is back this week with another Marketing Minute on Creative Collaboration. Transcription: “Hi! I’m Jessica with ADsmith’s design team. Today, let’s continue our conversation about creative collaboration. Last time, we touched on how being forced to verbalize our ideas helps to crystallize them. It also helps to start a dialogue about any potential problems that may arise. In short, …